The rapidly growing diagnostics market represents a unique opportunity for laboratory technology vendors. Sally-Anne Whybrow looks at the sales enablement techniques giving vendors a competitive advantage.
The UK is experiencing a big push for more diagnostic centres to tackle the backlogs caused by COVID-19, and to speed up access to hospital treatment and services. Most recently, the government announced 19 further diagnostic centres to serve communities across England, with 160 planned and 91 already in operation.1 Unlike hospitals, which are typically located in or near urban centres, these facilities can serve the wider community and increase access to essential testing.
The rise of community diagnostics
Since July 2021 community diagnostic centres (CDCs) have delivered over 2.4 million tests, checks and scans for a range of conditions. This activity includes Imaging (CT, MRI, x-ray, ultrasound), endoscopy (gastroscopy, flex sigmoidoscopy), physiological measurements (echocardiography, spirometry) and pathology (phlebotomy and point-of-care testing).2 The latest government statistics report 11% of all diagnostic activity was delivered by CDCs in September 2022, with a view to reaching 40% by 2025.3
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