OGT, a Sysmex Group company, has unveiled a brand refresh and new integrated website that reaffirms and pledges its commitment to delivering partnership, innovation and expertise to scientists and clinical decision-makers worldwide.
The new integrated website reflects this commitment by delivering substantial resources, support and tools, along with an intuitive and seamless customer journey.
The brand refresh has been driven by a desire to fully integrate the company’s three well-known brands of innovative genomics solutions—CytoCell FISH probes, CytoSure array and NGS products and SureSeq NGS panels—to enhance customer experience, but also to crystalise and communicate OGT’s drive and dedication to helping its customers progress genetic-based medicine.
This is something that the company is already well known for—in particular the level of expertise of its staff—as Dr Adam Smith, Director at the Cancer Cytogenetics Laboratory, University Health Network in Toronto noted: “OGT provides industry best customer service. Our use of CytoCell probes is in no small part due to the excellent service, delivery speed and rapid response to any technical problem we have.”
The company’s new tag-line—What binds us, makes us—is an elegant summation of OGT’s mission to offer partnership to its customers, and its vision that sharing knowledge and expertise is key to unlocking the future of genetic clinical care and improving patient lives.
As true pioneers in hybridisation technology (OGT was founded by Professor Sir Edwin Southern, creator of the Southern blot), the tag-line also reflects this unique and extensive hybridisation expertise that runs through the core of the company and indeed its entire product portfolio.