analytica 2020: world’s leading trade fair to be held virtually

This year, Messe München is hosting the world’s leading trade fair for laboratory technology, analysis and biotechnology as a virtual event. The new-format analytica virtual will enable exhibitors to book digital trade fair booths for 19–23 October.

Furthermore, it offers all customers additional opportunities for exchange and networking. Large parts of the lecture and supporting programme will also be available in digital form.

In coordination with the analytica advisory board, in March 2020 the decision was made to postpone the trade fair from April 2020 to October 2020. As late as July, exhibitor interest in a presence fair was very high, even though the hoped-for relaxation of travel restrictions from non-European countries failed to materialise. Visitor promotion was then focused on the European market again.

“Unfortunately, particularly in Europe, a development has begun in the weeks of August that affects exhibitor and visitor markets directly,” says Dr Reinhard Pfeiffer (Deputy Chairman of the Management Board of Messe München). “News came from important European analytica core markets that trade fair visits would not be able to take place. A presence fair in October would therefore have fallen far short of the requirements of participants with regard to the internationality of analytica… A digital platform is now the alternative, which many exhibitors have also advocated.”