Reliability, quality, innovation and delivery: focusing on strong brand values

In the last 12 months, Beckman Coulter has received a major boost to its long-term business development strategy of improving patient care and reducing cost by becoming a flagship brand within the Danaher portfolio of companies. Supporting and developing strong brands is a key strategy of Danaher, a global science and technology leader with an annual turnover of $16 billion. The Danaher business system invests only in high-quality businesses and then focuses on making them even stronger.

For example, this strategy has taken Leica to the number one position in its field globally for the quality of its products and services, and Radiometer to number one in point-of-care testing. Already number two worldwide in clinical chemistry and number one in laboratory automation, Beckman Coulter has moved from overall number 3 to number 2 globally now it is part of the Danaher portfolio.

As Leanne Annereau, Beckman Coulter’s marketing manager for Europe’s Northern Region, explains: “Beckman Coulter dedicates itself 100% to its laboratory customers and this will not change as a Danaher group company. Taking what is already respected in Beckman Coulter, we can now utilise the business expertise Danaher has in building companies and making them better. We will be focusing on what underpins Danaher’s core values for improvement – quality, delivery, cost and innovation. UK customers will begin to see what this means over the coming months.”