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Award-winning design and ergonomics

A new interactive website shines the spotlight on five Eppendorf products recognised for their outstanding design and ergonomics. These include Multipette stream and Multipette Xstream, which won both the coveted red dot design award and an Instrument Business Outlook (IBO) Gold Award, and Mastercycler ep realplex, also honoured with the red dot award for product design.

At www.eppendorf.com/ergonomics, these products are joined by MixMate, Microcentrifuge 5424 and Eppendorf Research pipettes on a revolving carousel display. Users can animate each product using a mouse, magnify and view them from any chosen angle, and click on ‘hotspots’ to reveal details of features and benefits.

According to Geoff Simmons, Eppendorf’s UK marketing manager: “Our pipettes regularly receive awards for their inspiring design and excellent ergonomics. The new interactive site is an appropriate way to showcase a selection of products that illustrate Eppendorf’s commitment to excellence in design and ergonomics. These attributes not only make our instruments easy and safe to use, but also facilitate time-saving for optimum efficiency in the laboratory.”

Eppendorf UK, headquartered in Cambridge, is a subsidiary of Eppendorf AG, Hamburg, Germany, a leading global supplier of systems and research tools for the biotechnology industry.

www.eppendorf.com/ergonomics

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