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Eppendorf UK marketing manager

A life-science background and five years’ experience in two previous roles at Eppendorf have given Geoff Simmons in-depth knowledge of the company’s applications, products, sales channels and customers. As Eppendorf brand marketing specialist since 2005, Geoff has applied his marketing and communication skills to advertising, global and local promotions, marketing and exhibition management.

Commenting on his appointment as UK marketing manager, Geoff said: “Eppendorf recognises the need to maintain a rapport with its target audience in today’s competitive arena. Researchers worldwide trust Eppendorf products, seeing the brand as synonymous with innovation, quality and reliability. My increased level of responsibility brings the challenge of developing and executing new strategies, as my team utilises every element of the ‘marketing mix’ to enhance Eppendorf’s high brand reputation.”

Geoff has also been responsible for providing support for customers and distributors and will continue to be available for advice on which products best meet particular requirements. Eppendorf is committed to offering the highest levels of pre- and postsales support. This ensures that customers can access advice on the most suitable products for their applications, gaining reassurance that they have made the right purchasing decision.

www.eppendorf .com

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