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Carl Zeiss, the scientistÆs choice

Carl Zeiss once again has proved its leadership in technical excellence and customer satisfaction in the field of high-quality microscope systems by beating 28 other finalists to win the Cell Biology Microscopy Instruments category at the Life Science Industry Awards, The ScientistÆs Choice.

“The Scientists Choice is the ultimate accolade for any instrument manufacturer,” said Aubrey Lambert, marketing manager at Carl Zeiss UK. “This is not an award for a single instrument but recognition of the company’s attributes across the board. It demonstrates our commitment to innovation and excellence and our leadership in creating solutions tailored to the needs of modern biomedical research.”

Carl Zeiss has won Life Science Industry Awards in each of the last four competitions. Explaining the company’s continuing success, Audrey Lambert said, “In other microscope companies it’s still the physicists and engineers in the development team who decide what goes into the product. At Zeiss we have a multidisciplinary approach. Our biologists determine feature sets from the market-leading options given to them by the engineering team.”

www.zeiss.co.uk

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